Barclaycard announces 3 year partnership with Global

  • Barclaycard has announced a new three-year partnership with Global, the Media and Entertainment group
  • The partnership includes Barclaycard’s headline sponsorship of Capital Summertime Ball and Jingle Bell Ball, the first time both events have been sponsored together
  • This is the latest addition to Barclaycard’s extensive entertainment offering and gives customers access to future presales of the biggest live events in Global’s portfolio, including Capital’s Summertime Ball and Jingle Bell Ball, and Radio X Presents, until 2023
  • This year Global and Barclaycard have joined forces to bring music fans the best in entertainment at home with a very special event, The Best of Capital’s Summertime Ball – celebrating eleven years of unforgettable performances on Sky One

Barclaycard has today announced a new multi-year partnership with Global, the Media and Entertainment group, as part of its focus on offering customers access to the best in entertainment.

With people currently spending more time at home, Barclaycard and Capital will run a brand new digital content series to deliver entertainment straight to the sofas of music fans across the UK.

The partnership kicks off with today’s announcement, at 9am on Capital Breakfast with Roman Kemp, of The Best of Capital’s Summertime Ball. Celebrating 11 years of unforgettable performances from Capital’s Summertime Ball, a two hour TV show will be broadcast on Sky One as well as streamed live exclusively and worldwide on You Tube, Capital and Global Player from 5pm -7pm on Saturday 16th May.

In December 2020, Barclaycard will be the headline partner for Capital’s Jingle Bell Ball, before Capital’s Summertime Ball with Barclaycard returns in summer 2021 at the brand-new Tottenham Hotspur Stadium. The new partnership marks the first time that both events have been sponsored together.

Barclaycard will also be the headline sponsor of all Radio X presents gigs until 2023. Previously, some of the UK’s biggest bands and artists including Liam Gallagher, Stereophonics, and Catfish and the Bottlemen have performed intimate shows exclusively for Radio X fans as part of the series. The next Radio X Presents with Barclaycard will be announced in due course.

Barclaycard will also become a hospitality partner at Global’s flagship classical music event, Classic FM Live. The incredible night of classical music takes place twice yearly at the iconic Royal Albert Hall, with the next event expected to go ahead later this year.

The new partnership with Global is the latest addition to Barclaycard’s extensive entertainment offering, which provides savings on thousands of events, including:

  • Tickets for less: save 5% at the checkout on a huge range of entertainment – concerts, theatre, expos, comedy and sport – when you pay with Barclaycard
  • Exclusive festival presales: enjoy exclusive access to festival presales and save 10% at the checkout on each and every presale ticket when you pay with Barclaycard
  • Event perks: save 5% on food and drink at selected festival vendors when you pay with Barclaycard

Dan Mathieson, Head of Sponsorship at Barclaycard, said: “We are committed to ensuring that now, more than ever, the show continues to go on for entertainment fans, and our new partnership with Global will help do just that. Our new digital content event with Global means that we’re able to bring the best in entertainment and music content directly to homes across the UK and offer fans the chance to interact with their favourite radio hosts and stars of music and entertainment.

“Global’s network of gigs and concerts also means that we are able to give our cardholders something to look forward to when the lockdown lifts by offering exclusive presales and perks to some of UK’s most celebrated music events. Our partnership will help ensure that our cardholders will be able to listen to their favourite songs and artists live, whatever their taste in music.”

Mike Gordon, Chief Commercial Officer at Global, said: “At Global we pride ourselves on the experiences we create for our audiences through our leading radio and entertainment brands. Today we’re delighted to announce our new three-year partnership with Barclaycard, bringing music fans across the country closer to unrivalled entertainment. The Best of Capital’s Summertime Ball is a demonstration of refreshing creativity from Barclaycard and Global, which will keep audiences entertained whilst at home. Along with our partner Barclaycard, we look forward to resuming our live events and we can’t wait to create experiences better than ever before.”

An extensive media campaign will support each element of the partnership on air, online, outdoor and on Global Player. 

Notes to editors

For more information, please contact Julia Madden at julia.madden@barclaycard.co.uk or on +44 (0) 7788 359 181

About Barclaycard

Barclaycard, part of Barclays Bank PLC, is a leading global payment business that helps consumers, retailers and businesses to make and take payments flexibly, and to access short-term credit. In the UK we process nearly £1 in every £3 spent using credit and debit cards, and in 2019 we processed over £272bn in transactions globally. We also partner with a wide range of organisations across the globe to offer their customers or members payment options and credit.


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About Global

Global is one of the world’s leading Media & Entertainment groups. Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold.

Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers.

Global is also one of the leading Outdoor companies in both the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.

On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25 million on the radio alone.

Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.

The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting. Ashley Tabor-King created Global in 2007.



About Capital

Capital is the UK’s number one hit music brand, playing the biggest hits from the hottest artists to 7.6 million weekly listeners. Capital presenters include Capital Breakfast’s Roman Kemp, Sian Welby and Sonny Jay plus Marvin Humes, Will Manning, Aimee Vivian, JJ, Jimmy Hill, Sarah Story, Rio Fredrika, Rob Howard, Lauren Layfield and Ant Payne. CapitalFM.com attracts more than 5 million unique web and app users and reaches more than 225 million people across its social platforms per month. Capital is owned by Global. It is available on 95-108 FM, on DAB digital radio and at capitalfm.com, on the Capital app and Global Player. Source: RAJAR / Ipsos-MORI / RSMB, period ending December 15th 2019.