Brits Prepared to Pay more for a Pint

Brits Prepared to Pay more for a Pint

  • Brits show support for local pubs and restaurants as the hospitality sector continues to adapt
  • Almost four in 10 would happily pay higher prices for food and drinks and a quarter are now more likely to tip staff
  • Staff are working hard to keep customers safe, with extra cleaning and table service seeing employees walk an average five miles per shift according to movement tracking data
  • The research from Barclaycard Payments surveyed consumers and hospitality workers on the impact the ‘new normal’ has had on their day-to-day life

Would you pay more for a pint in the ‘new normal’? New research shows the value Brits place on the hospitality industry, with many happy to dip into their own pockets to support local businesses and their staff*.

According to the research from Barclaycard Payments, which processes nearly half of the nation’s credit and debit card transactions, almost four in 10 (37 per cent) are now willing to spend more on food and drinks than they were at the start of the year.

In fact, Brits are now prepared to pay 11 per cent more for a Sunday Roast, and 10 per cent more for a pint, with city dwellers in London happy to accept the highest increase per pint (22 per cent), followed by those in the North East (15 per cent).

Not only will punters accept higher prices, but a quarter (26 per cent) are also more likely to tip staff in recognition of the challenging circumstances.

The younger generation (those aged 18 – 34), were found to be most eager to support their local pubs and restaurants, with almost half (48 per cent) open to higher prices and over a third (34 per cent) now likely to increase the amount they tip for staff.

Local matters

Despite measures in some areas of the country meaning customers are not able to drop into their local pub for a pint or some food, it’s clear these establishments have a valued place in the communities they are part of. The research shows one in five (20 per cent) say their local pub means more to them than ever before. The increased value felt by customers during this time, has been put down to the appreciation of hardworking staff (43 per cent), concerns for the future of pubs within the community (41 per cent) and the opportunity for social interactions where possible (32 per cent).

This increase in value has led one in four Brits (26 per cent) to continue to visit pubs at least once a week where they can. Those that are able to, are returning after missing their local pub (32 per cent), supporting businesses who have suffered lost revenue (27 per cent) and to help give a boost to the economy (24 per cent).

Staff paying it back

It’s clear that many customers are willing to do their part to keep hospitality businesses open, and staff are working hard to keep them safe in return. In fact, according to movement tracking data, the average worker now walks an estimated five miles during each average shift (7 hours) clocking up 8,409 steps and burning 703 calories**.

Those working in entertainment and leisure amass the most steps, clocking up an average of 12,208 per shift, burning 854 calories and covering the most distance (5.8 miles). Pubs, bars and restaurants follow closely behind, with staff averaging 7,442 steps and 622 calories per shift.

Konrad Kelling, Head of Small Business at Barclaycard Payments, says, “While the hospitality industry is undoubtedly facing a challenging road ahead, it’s heart-warming to see how committed the great British public is to supporting their local pubs and restaurants. Whether that’s by accepting higher prices for food and drink or by increasing the amount they tip hardworking staff.”

“At Barclaycard, we are working closely with hospitality clients impacted by current circumstances and are offering bespoke payments support packages to help them navigate the challenges ahead.”

Matt Tebbutt, chef and broadcaster, says, “The hospitality sector could never have been ready for what has happened over the past six months. But, having spent so much time working in the industry and of course visiting many venues regularly as a customer – I never doubted that the staff and customers would do their best to help keep these businesses open. Not only is hospitality full of some seriously hard working people, but they’re resourceful, creative and constantly ready to adapt.

“While we should all keep safety as a priority – it’s important that those of us who can – do our bit to help the locals we love.”

Cetin Guvenli, General Manager of Cotswolds pub The Kingham Plough, says, “Like so many other businesses across the UK, nothing could have prepared us for the impact of a global pandemic. It’s been an incredibly difficult time having to quickly adapt our business in order to re-open and keep customers and staff safe.

“Implementing social distancing measures and enhancing our cleaning regimes have all come with challenges, but both our regular customers and those coming for the first time have been supportive throughout. There will inevitably be challenges ahead, but with the support of our customers and community – we are confident we can get through it.”

Notes to editors

For more information please contact Rebecca Butler, PR Manager at Barclaycard on 07881 318767 or

*Consumer figures are taken from an Opinium survey of 2,003 adults from 2–6 October on behalf of Barclaycard, providing a representative sample of UK consumers by age, gender, region, and income group.

**Movement tracking data was carried out amongst 112 hospitality workers from 2-11 October. The research was managed by Crowdify Global on behalf of Barclaycard.

About Barclaycard

Barclaycard, part of Barclays Bank PLC, is a leading global payment business that helps consumers, retailers and businesses to make and take payments flexibly, and to access short-term credit. In the UK we process nearly £1 in every £3 spent using credit and debit cards, and in 2019 we processed over £272bn in transactions globally. We also partner with a wide range of organisations across the globe to offer their customers or members payment options and credit.

Follow us on Twitter @BarclaycardNews