Simon Cowell stars in advert to explain Barclaycard’s Repayment Calculator

  • Barclaycard’s Repayment Calculator shows credit card users how they could pay less in interest to their credit card provider
  • Simon Cowell explains how by making a small increase in their monthly repayments, cardholders can pay less in interest and pay off their balance more quickly
  • The national campaign will run across multiple channels including the TV ad break during Britain’s Got Talent on 23rd April
  • View the advert

Barclaycard has partnered with music mogul Simon Cowell to educate consumers on how they can clear their credit card balance sooner and pay less in interest.

The new campaign sees Simon Cowell explaining to the nation how Barclaycard’s Repayment Calculator can help consumers pay off their balance more quickly and accrue less interest.

Launching today, the national campaign will run for six weeks across out-of-home, TV, social, radio, customer channels and on Barclaycard’s website. The advert shows a 60-second edit of Simon launching a talent show in Antarctica, a strange move it might seem, for a highly successful business entrepreneur.

Simon likens the Repayment Calculator to making as much business sense as launching a talent show in a frozen Antarctica – a clip of Simon in a talent show in Antarctica then appears on screen. The advert will appear across primetime TV spots including one of Simon’s famous talent shows, Britain’s Got Talent from 23rd April.

Barclaycard has partnered with Simon Cowell, one of the most recognisable faces in business and popular culture, to resonate with families up and down the UK. The campaign aims to raise awareness of the tools Barclaycard provides, whilst educating consumers and helping them to stay in control of their finances.  

By accessing the online tool, customers of any credit card provider, can input their own card data to see how long it will take at the current level of repayment to clear their balance and, what they will pay in interest. The calculator can then show how making a small increase in repayments, can reduce the amount of time it takes cardholders to clear the balance and pay less in interest overall.

Alex Naylor, UK Marketing Director at Barclaycard, said: “This campaign shows not only how serious Barclaycard is about helping customers to pay less in interest and clear their balance more quickly, but also in educating consumers about their finances.

“By working with Simon and engaging with consumers across multiple channels, we hope to drive conversation and help people better manage their finances. We’re thrilled that one of the world’s most recognisable and popular businessmen has collaborated with us for this campaign.”

Simon Cowell said: “I wanted to work on this campaign because I love the fact that Barclaycard has created something that’s entirely in its customers’ interests.

“Paying off a little extra each month could save a lot in the long term and it’s important to know the difference it can make.”

You can watch the content here https://youtu.be/8A5U-jE1JT0

To try Barclaycard’s Repayment Calculator and for more information click here: https://www.barclaycard.co.uk/personal/customer/repayment-calculator

Notes to editors

For more information please contact Rebecca Butler at Barclaycard, on Rebecca.butler@barclaycard.co.uk or 020 7116 1993.

About Barclaycard

Barclaycard, part of Barclays Bank PLC, is a leading global payment business that helps consumers, retailers and businesses to make and take payments flexibly, and to access short-term credit and point-of-sale finance. In 2018 we processed nearly £268bn in transactions globally.

Barclaycard is a pioneer of new forms of payment and is at the forefront of developing viable contactless and mobile payment schemes for today and cutting-edge forms of payment for the future. We also partner with a wide range of organisations across the globe to offer their customers or members payment options and credit.


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